themothertrees.decentuistudio.com

Step 2

Inspiration, Calibration, Exploration​

4 Weeks

What happens:​


We conduct extensive research into your industry, competitors, emerging trends and adjacent industries. Through collaborative sessions, we explore disruptive technologies (AI, IoT, blockchain,…), sustainability practices, and regulatory shifts that could impact your business. During this phase, we also identify boundaries, constraints, and undiscovered initiatives or assets that were not revealed in Step 1. We place a strong emphasis on team inspiration, encouraging creative exploration, fostering collaboration between participants to unlock innovative energy and solutions.​

Why it matters:​


This step not only opens up new possibilities but also begins aligning your teams around a shared vision. By discovering hidden resources and setting clear boundaries, we ensure that all parts of the business are ready to move forward cohesively. It also helps to uncover other existing innovation initiatives and assets, ensuring nothing is overlooked. The team gains a clearer picture of the risks, challenges, and opportunities from both within and outside the market.​

Outcome:​

A prepared and aligned team with a deep understanding of the challenges, risks, and opportunities—both from the market and beyond. This sets the stage for the creation of the Innovation Puzzle Solution in the next step, ensuring that your business is positioned to take action effectively.​