Success Story
How The MotherTrees helped MartiDerm revolutionize Skincare with AI & Smart Mirrors
Innovation at the Crossroads of AI, Retail & Skincare
At The MotherTrees, we specialize in turning complex innovation challenges into actionable solutions by connecting the right puzzle pieces. Our Innovation Solution Puzzle Methodology played a crucial role in helping MartiDerm, a leading Catalan skincare company, successfully launch its AI-powered Smart Mirror—an in-store innovation that not only enhanced the customer experience but also drove a high double-digit increase in sales at the point of sale.
The result? A first-of-its-kind AI-driven retail skincare experience that combined MartiDerm’s Skin Coach expertise, smart mirror technology, and artificial intelligence software to deliver personalized skincare diagnostics in just seconds.
Unboxing the Challenge: Finding the right Innovation Puzzle pieces
Before collaborating with The MotherTrees, MartiDerm had already a powerful asset:
🔹 Skin Coach: A proprietary diagnostic system that helps customers understand their skin type and needs.
However, while the solution had potential, it was not yet a seamless experience that could directly impact sales at the retail level. That’s where The MotherTrees stepped in—to connect the innovation puzzle pieces and transform them into a high-impact solution at the point of sale.
Inspiring the Vision: Turning Innovation into a Seamless Customer Experience
During our Inspiration Phase, we worked closely with MartiDerm’s strategy and transformation team to explore:
✔️ How AI and Smart Mirrors could create a powerful in-store experience that increased engagement and conversions.
✔️ How to turn a digital innovation into a retail success story by integrating the mirror into pharmacies and cosmetics stores.
✔️ How to simplify the customer journey, ensuring that product recommendations felt personalized and actionable.
The result? A coherent, experience-driven retail solution where customers could:
📌 Instantly scan their skin and receive a personalized skincare analysis.
📌 See side-by-side recommendations of what products they were already using vs. what was missing in their skincare routine.
📌 Receive immediate product recommendations tailored for day, night, and weekly treatments—boosting cross-sell opportunities and increasing customer retention.
Co-creating the Pilot: Testing, learning & scaling success
With the strategy in place, we moved into the Co-Creation Phase, where we piloted the Smart Mirror concept in five key locations (pharmacies and cosmetic stores). This phase allowed us to fine-tune the technology and customer interaction model before scaling further.
Key insights from the pilot included:
✅ Customer Engagement: The Smart Mirror significantly increased dwell time in stores, leading to higher purchase intent.
✅ Sales Growth: Sell-out rates grew in high double-digit numbers, proving that personalized recommendations drive stronger conversions.
✅ Retail Efficiency: The system reduced the need for on-site brand trainers, making the model more scalable and cost-effective.
✅ Customer Loyalty: By offering a highly personalized experience, MartiDerm improved customer retention and increased repeat purchases.
From Pilot to market success: Redefining the future of Skincare Retail
Thanks to MartiDerm’s innovative mindset and The MotherTrees’ collaborative approach, this project successfully bridged the gap between AI-driven skincare diagnostics and in-store retail performance. The combination of technology, personalization, and seamless customer experience has positioned MartiDerm at the forefront of disruptive beauty tech solutions.
This project is a testament to the power of innovation when the right puzzle pieces come together—technology, business strategy, and customer experience all working in harmony.
Your Innovation Puzzle: Are you ready to build the future?
At The MotherTrees, we specialize in unlocking innovation by bringing the right partners, technologies, and ideas together. Whether it’s AI-powered retail, sustainability-driven solutions, or business transformation, our Innovation Solution Puzzle methodology ensures that complex challenges turn into high-impact solutions.
Want to explore how we can help drive game-changing innovation in your industry? Let’s connect and start building together!
Testimonials
What our customers are saying
"Working with The MotherTrees was a game-changer for MartiDerm. Their Innovation Solution Puzzle methodology helped us seamlessly integrate AI, smart mirror technology, and our Skin Coach expertise, transforming our retail experience. Thanks to their strategic approach, we achieved a high double-digit sales increase at the point of sale while enhancing customer engagement and loyalty. A true innovation partner!"
Francesc Cuadrat
Director of Strategy & Transformation, MartiDerm
"The MotherTrees provided us with a clear, structured roadmap to tackle our most pressing strategic challenges in sustainability. Through their Innovation Solution Puzzle methodology, we were able to systematically address key areas—from reducing hazardous substance production, water, and energy consumption to exploring new monetization opportunities and innovative business models. Their expertise and collaborative approach have been invaluable in shaping a more sustainable and future-ready Caypi."
Josep Soto Pérez
Caypi – Recubrimiento de Piezas Metálicas
"The MotherTrees helped us turn our wealth of nutritional knowledge into a powerful innovation opportunity. Through their Innovation Solution Puzzle methodology, they structured a clear roadmap and guided us in developing a pilot leveraging AI technology to make healthy nutrition more accessible and actionable for our customers. Their expertise in aligning strategy, technology, and business impact has been instrumental in driving Veritas toward the future of personalized, data-driven nutrition."
Roger Ripoll
Veritas
"The MotherTrees brought clarity, structure, and innovation to our vision of supporting parents on their journey toward healthy and conscious parenting. Through their Innovation Solution Puzzle methodology, they helped us design a strategic roadmap and define a pilot. Their ability to align technology, content, and user experience was key in turning our idea into a tangible, impactful solution."
Joaquín Roca
Nestlé
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